What is a dealership delivery photo?
It’s a photo taken of a customer of the delivery of their new or new to you vehicle. It is a sign of social proof of a great customer experience. This photo is for the client’s personal use to let their friends and followers share in such an exciting moment, a new ride! It can also be posted on Facebook, Instagram, other social channels, and the dealer’s website.
So what’s the deal…ership delivery photo standard ?
Well, as far as I can tell, there isn’t one. If I had to place my thumb on the consensus, it would be in the practice that the sales desk or the sales staff grab the photo and post it directly on the store’s page or profile. It gets a few likes (If you’re powerball lucky) and goes off to die where the rest of the organic posts go these days.
While you have to take what you can get in the ever present struggle dealers face in getting fresh content, this method should be considered the last resort.
A proper delivery photo comes from the magical realm of UGC (User Generated Content), and I’m not talking about unicorns.
I am referring to some of the best digital word of mouth advertising you’ll never have to pay for. It’s what Internet sales manager’s dreams are made of baby!
Video Example below
I don’t think it’s any secret people love to document their lives on social media today. So why not let your store benefit from it?
Have your staff offer to grab the customer’s phone and snap a quick pic of them and their new ride, hand their phone back and let them post it to their favorite social channels! Ask that they check-in at your store and you’re in business!
Their friends and family are almost guaranteed to comment and like your client’s dealership delivery photo for the rest of the day. Creating engagement and keeping the post relevant and in the face of your new client’s connections.
In the scenario the client is not a big social buff or photo shy; the next best thing is for the sales staff to post it and tag the dealership. It won’t get quite the engagement as the latter ( Unless the sales person is friends with the client and can tag them, then it’s digital gold) but it’s still an excellent way to create brand awareness for both the store and the sales person.
Tag, you’re it.
Finally, we come to the power of the tag mentioned in both previous methods of dealership delivery photos. When either client or sales staff tag your store, you’ll get notified. You can now share it to your store’s page to let your fans see it as well as future customers who will research your profiles ( They do that) before buying.
Thanks for reading!